Discover the Perfect Diamond: Your Ultimate Buying Guide
Explore our comprehensive guide to selecting the ideal diamond that matches your style and budget. Learn about the 4Cs, diamond shapes, and more to make an informed purchase.
Cut Quality
A diamond’s cut refers to how it interacts with light. A well-cut diamond reflects light beautifully, enhancing its sparkle. The cut scale ranges from Excellent to Poor (Excellent being the best).
Clarity
Clarity refers to the presence of internal or external flaws. Choose a diamond with fewer inclusions for a clearer appearance. The clarity scale ranges from Flawless to I3 (Flawless being the best).
Carat Weight
Carat weight measures the size of the diamond. Consider your budget and preference for size when selecting a diamond.
Colour Grade
Diamonds are graded on a colour scale from D (colourless) to Z (light colour). Opt for a near-colourless diamond for a classic look.
Certification
Ensure your diamond is certified by a reputable gemological institute, like GIA or IGI, providing assurance of its quality and authenticity.
Setting Compatibility
Choose a diamond that complements the setting style of your bespoke ring for a harmonious design.
Our Recommendations
It can be a minefield when it comes to browsing through diamonds. Our goal is to give you the best possible diamond within your budget, which is why we have provided a guide to help you.
Colour: We recommend choosing a diamond between D and H for the best possible colour.
Clarity: We recommend choosing a clarity between VVS1 and SI2.
Cut: We recommend choosing a cut between Good and Excellent.
Carat Weight: This one is entirely your choice. Just remember, bigger isn’t always better! The value and quality of a diamond reflects all 4Cs and not just carat weight.

Your Diamond Buying Questions Answered
Is it better to buy diamonds online or in-store?
Buying online offers convenience, while in-store purchases allow you to see the diamond in person. However, we do offer an option to view in-store before buying.
What should I look for in a diamond certificate?
A diamond certificate should include details about the 4Cs and be issued by a recognised gemological laboratory like GIA or IGI.
How do i choose the right diamond shape?
Consider personal style and preference. Popular shapes include round, princess, and emerald, each offering a unique look.
How can I maintain my diamond's sparkle?
Regular cleaning with a mild solution and soft brush, along with professional cleaning, will keep your diamond looking its best.
Can I customise my own diamond ring?
Yes, our online system allows you to choose your own diamond and mount. You can also get in touch with us online or in-store to have a free CAD design to visualise your ring.
What is the difference between natural and lab-grown diamonds?
Natural diamonds are formed over millions of years, while lab-grown diamonds are created in controlled environments. Both have the same physical properties.

Build Your Dream Ring
Unleash your creativity with our bespoke ring building system. Select your perfect diamond and build a ring that reflects your unique style.